The ancient art of Ayurveda has spurred quite a few trends, including the use of turmeric. In 2018, the ketogenic diet made fat friendly again, which led to the use of ghee as a cooking staple. Ghee is part of the Ayurvedic cooking. It is made from butter which had the milk solids removed.
The Ayurveda cleanse got a boost from Hollywood stars, brands, and public figures, which helped make it more accessible. Travel is starting to be more about empowering people to make meaningful and lasting changes in their lives. Adding a challenging physical quest or an interesting cultural experience to a trip is normal.
GWI’s (Global Wellness Institute’s 2018 report) report identified two types of wellness travelers.
The first are primary wellness retreat travelers who chose a trip based on the wellness offerings, for example, people who participate in immersive, location-based, yoga or meditation retreats.
Then we also have secondary wellness retreat travelers who like to incorporate elements of wellness into a trip, although it is not the primary focus. Examples here would be to practice yoga or meditation, visit the gym, prioritize healthy food etc. while they are away. The benefits of being in nature are numerous, not to mention it has been scientifically proven that being outdoors reduces stress and depression. Sunshine and fresh air let people clear out the mind and lungs. Combine that with beautiful natural landscapes which encourage exploration and discovery, and you have a winner.
As the shift to holistic and taking care of oneself as a whole continues its onward march, people have increasingly sought to fulfill these needs through travel. This is because it provides a separation from everyday routine and a lot of the time, gives people the chance to step back, take care of themselves as well as be taken care of. As a result, a number of wellness travel trends have emerged. Though they may change from year to year, they ultimately reflect the value that wellness travel adds to peoples lives.